About us

Outdoor lifestyle sourcing company is a subsidiary of Asmara group which focuses on outdoor gear /equipment and sports recreation products. Our office is in Hangzhou, China. Asmara was founded in year 2000 in Indonesia. We started with apparel sourcing and then further expanded to outdoor gear /equipment and sports recreation sourcing. 


We offer One Stop Solution with services that includes trend research, product sourcing, Material developments, Vendor development Sample developments, 3D Designs, production management, quality Control, social compliance audits, Shipping /logistics and Packaging solutions. Our major products include Motorcycle, Equestrian, Cycling, Fishing, Fitness and other sports. 


We have strong sourcing base in China, Vietnam, Indonesia, India, Cambodia, Myanmar, Pakistan, and India, we can offer our clients the most efficient use of each sourcing country. We are product focused company, and our services are around delivering best product to our client. We add human value to our service at every level. We care about our people, about our customers, and about our production partners.

What Makes Asmara Your Partner of Choice  

01

Strategic Sourcing with Leading Manufacturers

We establish strong partnerships with prominent manufactures in China known for their expert production capabilities.

02

Asmara has a strong R&D team who provide Market Intelligence to clients on monthly basis. We have capabilities to do 3D collection for certain categories. Backed by robust experience in the industry with detailed and standard operation procedure, our team will handle every detail of an order from quality approval, sampling to production and shipment. Our team is prompt in communication which helps to address concern with concrete and effective solution in time.

Design Capabilities & Merchandising Support 

03

Actively Involved in Quality Assurance

We are deeply involved in every aspect of the business process, which allow us to efficiently control the quality of our products and prevent product defects.

Social Compliance & Sustainability 

Social and chemical compliance is a central part of our responsibility towards customers as well as society.

04

Industry News